Lauren Lazarus

VP, Insights & Analytics at GSTV

Lauren Lazarus has a diverse work experience, starting in 2009 as a Marketing Research Intern at Turner Broadcasting. From 2011 to 2012, they worked as a Research Analyst in Ad Sales at CoxReps. Following this, they joined CBS Television Distribution, where they held the positions of Research Analyst in Ad Sales from 2012 to 2014 and Senior Research Analyst in Ad Sales from 2014 to 2014. In 2015, they joined Nielsen as a Senior Research Analyst in TV Brand Effect until 2017. In the same year, they joined Time Inc. as a Manager in Advertising Insights & Innovation for a brief period. Since 2017, Lauren has been working at GSTV, progressing through roles such as Senior Manager and Director of Audience & Attribution Analytics. Currently, they hold the position of VP of Insights & Analytics at GSTV.

Lauren Lazarus completed their Bachelor of Arts degree in English and Telecommunications (Media Arts) from The University of Georgia, attending from 2006 to 2011. Lauren recently earned their Master of Business Administration (MBA) degree from NYU Stern School of Business, where they studied from 2023 to 2025. In addition to their formal education, Lauren also obtained certification in the NACS Marketing Leadership Program from Kellogg Executive Education in November 2021.

Links

Previous companies

Nielsen logo

Peers

View in org chart

Timeline

  • VP, Insights & Analytics

    May 1, 2023 - present

  • Sr. Director, Insights & Analytics

    April, 2021

  • Director, Audience & Attribution Analytics

    August, 2018

  • Sr. Manager, Audience & Attribution Analytics

    August, 2017