...Gasp!
Sophie Edwards has a diverse work experience spanning over several industries. Sophie is currently the Managing Director of a company called "...Gasp!" since August 2023. Prior to that, they held the position of Co-Founder and Head of Client Partnerships from September 2020 to September 2023. Sophie also co-founded and served as the Group Account Director of "...Gasp!" from July 2009 to September 2020, where they focused on marketing research, strategy, and tactics to help clients increase profitability. Before joining "...Gasp!", Sophie worked as a Senior Marketing Manager at Skillsoft from June 2011 to March 2014, overseeing EMEA marketing efforts. Sophie'searlier role at TCC as an Account Director from May 1998 to July 2009 involved managing accounts for various companies, including O2, Mizuno Sport and Golf, Oki Printing Solutions, and Sony Ericsson, with a focus on strategic account management and relationship building. Sophie's career began at Sainsbury's, where they worked as a Trainee Buyer from January 1996 to May 1998.
Sophie Edwards received their A-Levels in Communications Studies and Media from Garth Hill, Bracknell from 1990 to 1996. Sophie then attended Bracknell College from 1997 to 1999, studying Communication and Media Studies. In 2020 and 2023, they completed two Marketing Week Mini MBA programs with Mark Ritson, focusing on Marketing and Management, respectively.
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...Gasp!
Creatively Memorable & Boringly Effective™ A media-neutral, brand & strategy marketing firm. Home of Proper Marketing, UK Top 3 marketing podcast, Call To Action®, mental health initiative, ISOLATED Talks® and …Gasp! Books; publishers of bestsellers Delusions of Brandeur, Copywriting Is and Adele Writes an Ad. "I'm a big fan of ...Gasp!" – Mark Ritson "I love the attitude, POV and tone of voice that emanates from ...Gasp!” – Blair Enns, Founder, Win Without Pitching "...Gasp! call themselves a "proper marketing" agency and they deliver that in spades. Across the full spectrum of diagnosis, strategy and tactics, they know their stuff in more depth than any other agency I've worked with." – Lee Grunnell, Marketing Director, Langley's "If you want to stand out from the corporate guff, then get some ...Gasp! in your life." – Michael Lonnon, Marketing Director, HSO "The team at ...Gasp! are second to none. I've had the thrill of working with them for a few years and, not only are they a pleasure to work with, but also seriously good. Proper marketing, with a capital P. Now stop reading this and go hire them." – James Odene, Brand Director, Startle.