Marcelo Henriques

Marketing Manager Latam at GCP Applied Technologies

Marcelo Henriques is an experienced marketing and sales professional with a strong background in the construction and chemicals industries. Currently serving as the Marketing Manager for Latin America at GCP Applied Technologies since July 2020, Marcelo previously held the position of Market Development Manager in the same region. Before joining GCP, Marcelo worked at MHenriques Consulting/BASF as Diretor de Vendas, focusing on sales training, process systematization, and Field Marketing. Prior experience includes roles as Senior Manager Sales at BASF S.A. and Senior Sales Engineer at W.R. Grace. Marcelo holds an MBA from Fundação Dom Cabral and postgraduate qualifications in Marketing from EATT, along with a degree in Civil Engineering from Faculdade de Engenharia de São Paulo and a Tecnólogo in Civil Engineering from the University of São Paulo.

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