Katie Boyd

Katie Boyd is a seasoned professional with extensive experience in merchandising and sales within GE Appliances, a Haier Company. Currently serving as the Merchandising Senior Manager for Refrigeration since December 2014, Katie oversees the creative processes related to marketing materials, product introductions, and messaging for refrigeration products. Previous roles include Merchandising Specialist for Consumer Comfort and Program Manager for GE CustomerNet, where strategic execution and e-commerce capability development were key responsibilities. Katie's earlier experience as an Area Sales Manager involved managing customer portfolios and training appliance associates, while initial work focused on direct sales to property management accounts in the Southwest U.S. Katie holds a Bachelor of Business Administration in Marketing and a Bachelor of Science in Integrated Strategic Communications from the University of Kentucky.