Rachel Osborne

Rachel Osborne is a seasoned marketing professional currently serving as a Senior Consumer eCommerce Specialist at GE Appliances, where responsibilities include executing omnichannel personalized experiences, managing KPI planning, and leading SMS strategy for DTC sites. With extensive experience as a Growth Marketing Consultant, Rachel has also managed omnichannel retail digital operations for Total Wine & More and directed eCommerce and digital marketing for Liquor Barn and Party Mart. A proven track record in sales and marketing strategy development is evident from roles at Case Western Reserve University and Anheuser-Busch InBev. Rachel holds a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication from the University of Kentucky.