Lars Hinrich is an experienced professional in the field of agricultural technology, having worked at GEA Group in various leadership positions, including Vice President of Product Lines for Automatic Milking and Feeding Systems. Prior to this, Lars served as Senior Director of Market Support for New Equipment & Farm Design and Head of Sales Support for Automated Milking & Feeding. Lars began the academic journey at Humboldt-Universität zu Berlin, earning a Bachelor of Science in Agrarwissenschaften and a Master of Science in Prozess- und Qualitätsmanagement. Lars also gained experience as a student tutor in animal husbandry systems and served as a student assistant at the Leibniz-Institut für Agrartechnik und Bioökonomie e.V. in 2009.
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