Tony Alferez

Director Of Technology at gearUP

Tony Alferez has extensive work experience in technology and e-commerce. Tony currently serves as the Director of Technology at Gear Up Sports, Inc., where they are involved in launching a major e-commerce platform and revolutionizing a vertical market with custom software.

Prior to their current role, Tony worked at Software Technology Group, Inc. as part of the Technology Operations team. Here, they led the integration of Microsoft Dynamics AX with Salesforce Commerce Cloud and Cheetah Digital Email Services. Tony also designed a blockchain-based survey system and developed a web application to assist dementia patients with memory issues.

Before that, Tony served as the CIO/Director of Technology at OCP, a book publisher based in Portland, OR. Tony led a team of 25 technologists and was responsible for building and maintaining core systems, including CRM, ERP, and Intellectual Property Databases. Tony also launched a new and customized "front end" with a content management system, digital product portal, and shopping cart.

Tony's work experience also includes managing partner and technology director roles at Glass Bead Consulting Services, where they ran e-commerce operations for national drugstore and built an ecommerce application delivery organization for a national camera store.

Earlier in their career, Tony held the position of Managing Director, Interactive at CMD, where they launched vendor management and incentive portal for Intel, built a customer portal for a national travel organization, and developed an e-commerce platform for an international window manufacturer.

Tony's previous roles also include VP of Engineering at myHealthBank, where they produced and delivered complex benefit enrollment and management software products, and Executive Producer at drugstore.com, where they managed the design, editorial, and production processes for the web store and pharmacy.

Lastly, Tony founded a website development company, serving as the VP of Internet Services, before eventually selling the assets to Convergent Communications. Tony then took on a full-time executive position at Convergent Communications, directing their B2B website and software service business.

Throughout their career, Tony Alferez has gained expertise in various areas of technology, e-commerce, and software development.

Tony Alferez holds an MBA degree in Finance and Business Management from the University of Oregon. Tony also has a Bachelor of Science degree in Technology with a focus on Design from Eastern Washington University. In terms of additional certifications, Tony is a Certified Scrum Master obtained from Scrum Alliance in August 2012 and has a certification as a Certified PMP from the Project Management Institute.

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Timeline

  • Director Of Technology

    March, 2019 - present