Efri Dereje

Efri Dereje is a seasoned marketing professional with extensive experience in digital marketing and communications. Currently serving as a Marketing Writer at efridereje.com and as a Senior Marketing Manager at Gebeya Inc., Efri has demonstrated success in increasing email nurturing sequence open rates by 40% and achieving an 81% open rate with significant engagement. Previous roles include Senior Digital Marketing Strategist, where lead generation was enhanced through webinars and targeted outreach, and Marketing Copywriter/Senior Social Media Officer at Cactus Communications, contributing to over 1.8 million views across campaigns. Efri's career began as an Account Executive at Zeleman Communications, where strategic advertising campaigns drove sales growth, and as a Marketing Representative at MoHA Soft Drinks, helming the rebranding of Pepsi in Addis Ababa. Educational qualifications include a Bachelor of Arts in Marketing Management and a Master of Arts in Business Leadership from Addis Ababa University.