Ritika Pal

Ritika Pal is a Marketing Executive at GEDU Global Education since January 2024, responsible for conducting market research, developing brand strategy, managing brand identity, overseeing marketing campaigns, tracking performance metrics, and staying updated on marketing trends. Prior to this role, Ritika has served as a Digital Marketing Specialist at ExamQuest and LexisNexis India, and as a Digital Marketing Associate at Shipway, where monitoring campaign and website performance was a key responsibility. Ritika's earlier experience includes working as a Content Marketing Specialist at GetMyUni and a Publishing Consultant at AdhyyanBooks, focusing on client relationships and content creation. Ritika holds a Postgraduate Degree Certification in Digital Marketing and Communication from MICA, a Master's degree in Public Administration from Indira Gandhi National Open University, and a Bachelor's degree in Political Science from Bharati College.