Catarina Melo

Catarina Melo is a Growth Specialist at Conexa since June 2022, focusing on user growth for telemedicine products and data analysis to enhance user journeys. Prior to this role, Catarina served as a Senior Marketing Analyst in E-commerce at Americanas S.A., managing commercial strategies for the Americanas Empresas website and launching new B2B projects. Earlier career experiences include roles at Collact in customer success, Stone Pagamentos as a BI consultant, and Cervejaria Ambev in finance. Catarina holds a Bachelor's degree in Environmental Engineering from the Federal University of Ceará, where involvement included leadership in environmental education projects and academic support.