Geelong Cats
Sarah Kalaja is an accomplished communications and marketing professional with extensive experience in sports PR and corporate affairs. Currently serving as the Head of Communications & Marketing at Geelong Cats since May 2022, Sarah previously held significant roles at TLA Worldwide as Account Director - Communications and at Tennis Australia as Senior PR Specialist for the Australian Open. Additional experience includes PR Specialist at Netball Australia, Head of Media and Corporate Affairs at Melbourne Storm, and various communication positions at Hawthorn Football Club and Thrive PR. Sarah's expertise encompasses strategic communications, media relations, crisis management, and brand development within prestigious sporting organizations.
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Geelong Cats
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The Geelong Cats are an elite professional sporting organisation in the Australian Football League. Founded in 1859, the Cats have grown to be one of Australia's most renowned organisations. Since it's inception the cats have enjoyed an illustrious run of success, achieving 9 VFL/AFL premierships and 7 Brownlow Medallists. The Cats vision is to be the greatest team of all: a club that people can be proud of because of how they play the game, live their values, conduct their business and engage with the community. Proudly the only remaining team in a regional city in Australia, the Cats play matches at GMHBA Stadium which is also the base of operations. #WeAreGeelong