Matthew Lackey

Matthew Lackey is a seasoned data analytics professional currently serving as the Director of Marketing Science at GEICO. With a diverse background, they have previously held prominent analytical roles at organizations such as The Walt Disney Company and Wells Fargo, where they focused on customer retention and enterprise analytics. Matthew earned a Master of Science in Analytics from North Carolina State University, alongside advanced certifications in SAS and Tableau. Their expertise lies in consumer behavior analysis and leveraging statistical techniques to inform strategic business decisions.