Siraj Ajani

Siraj Ajani currently serves as the Marketing Science Lead at Critical Mass, focusing on performance marketing and media measurement for BMW. In addition, Siraj is a Program Advisory Committee Member at Seneca Polytechnic, contributing industry expertise to enhance the curriculum for Brand Management and Marketing Management programs. Prior experience includes roles at dentsu, where Siraj progressed from Data Analyst to Data Lead, leading client onboarding and measurement framework development. Previous positions also include Keyholder at Joe Fresh, Co-Founder of the e-commerce business miu.studio, and Business Strategy & Analysis Intern at Pontypridd Golf Club. Siraj holds an MSc in Business Strategy & Entrepreneurship from Cardiff University, a Postgraduate Certificate in Brand Management from Seneca Polytechnic, and a Bachelor of Commerce from Osmania University.