Douglas Newell

Doug Newell is co-founder and Managing Director of Calexus Solutions LLC, and a trusted business partner of Geiger and Company. He is a successful serial entrepreneur with over 28 years experience in leading major analytic and systems integration efforts.

In 1998 Doug founded Genalytics, Inc. Genalytics is a developer of automated analytic software. Its core genetic algorithm based data mining software is licensed by the majority of major US financial services organizations and is accessed by hundreds of smaller firms on a ‘software as a service’ basis.

Prior to founding Genalytics, Doug was a Founder and Vice President of Quantitative Solutions and Management Consulting for Tessera Enterprise Systems. He was also the Founder and General Manager of the firm’s successful European subsidiary, Tessera GmbH, headquartered in Munich. Tessera and Tessera GmbH provided systems integration services to large retailers, brokerages, insurance companies and banks such as UBS Bank in Zurich.

Earlier in his career, Doug served as Vice President of Analytics and Consulting for the High-Performance Computing Division of Epsilon Data Management/American Express. While at Epsilon, Doug established the Epsilon Analytic Consulting Group. This organization grew to become one of the direct marketing industry’s largest and most capable analytic teams.

Doug has been recognized as an innovator in the world of analytics and a pioneer in the application of machine learning technologies. He and his teams have supported American and European firms across a myriad of industries. They have provided novel solutions to challenges in marketing, site selection, risk management, fraud detection, and asset valuation.

Doug Newell earned a degree in economics from Washington and Lee University, and an MBA from the College of William and Mary.