Gelia
Caroline Gillan is an experienced Social Media and Content Strategist currently employed at Gelia since November 2018, where responsibilities include developing social media strategies, managing a Social Coordinator for content creation, and analyzing social media effectiveness against KPIs. Previously, Caroline worked as a Digital Content Specialist at Launch Agency from June 2014 to August 2018, achieving significant increases in client engagement through strategic social posts and blog content. Additional roles include Freelance Content Writer at SoMe Connect and Copywriting Intern at ShopPlasticland.com, where Caroline honed skills in SEO writing and creative content development. Early career experience includes marketing and public relations internships. Caroline holds a Bachelor's degree in Creative Advertising from Southern Methodist University, obtained in 2014.
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Gelia
Gelia has an average client tenure of 23 years. That’s not a typo. Why do our clients stick with us? Because we continually evolve our services to match what they’re up against. It’s always been about growing leads and sales, but the obstacles to achievement are ever-changing. What does that look like today? Clients face disruption like never before: vetting and integrating new marketing technologies; filling more channels with more content, without more resources; managing the competing interests of building their brand and generating leads. We stand shoulder-to-shoulder with them through this gauntlet. Keeping our eyes on the mega trends, uncomplicating the next complex solution, and delivering on the C-Suite’s vision; all while supporting the day-to-day execution that must get done. At Gelia, we go beyond what most agencies are able or willing to do in order to help clients succeed. That means delivering a marcom plan that focuses on strategic and creative vision, while navigating the right mix of martech solutions to execute it. And, just as importantly, reporting attributable metrics in terms each stakeholder group will appreciate.