Federica Marcanzani

Federica Marcanzani is a Business Development Specialist at GELLIFY since July 2023, focusing on lead identification and qualification for software start-ups, sales strategy implementation, and client management. Previously, Federica worked at Hewlett Packard Enterprise as a Marketing Distribution & Business Partners specialist, managing marketing planning, strategic alliances, and event orchestration. Experience at Lenovo involved marketing support and communication coordination, while earlier work as a Brand Strategist at handfactory.it included corporate identity analysis and content strategy development. Federica started a career with an internship at Showroom Casile and holds advanced degrees in Luxury Marketing from 24ORE Business School, Marketing from IULM University, and a Bachelor's in Business Management from Sapienza Università di Roma, alongside a classical diploma from Liceo classico "G.A. D'Annunzio."