Harry Syms

Gelous was proudly founded in beautiful New Zealand in late 2018. Unable to find a homegrown nail kit that was affordable, high-quality, non-toxic and cruelty-free, we took matters into our own hands and brought Gelous to life. Our vision was simple: create a haven for those with like-minded values who love creating salon-quality manicures from the cosy comforts of their own homes. Proudly holding the title of New Zealand’s first homegrown DIY Gel Nail Polish company, we’ve been perfecting the art of at-home beauty since day one—now delighting thousands around the world. Gelous Gel Nail Polish paints on as effortlessly as traditional nail polish but lasts over two weeks without fading, peeling or chipping. No need to wait for your nails to dry or worry about smudging them, with a 60-second ‘cure’ under the Gelous UV/LED Lamp, they’ll emerge hard and perfectly dry. Stacked up against a regular mani, a Gelous manicure lasts longer, feels stronger, and shines like nobody’s business. Saving you thousands on salon visits, our range is also uncompromisingly vegan, cruelty-free and 10-free—kind to your nails, wallet and the planet. With Gelous, everything you need to create salon-quality manicures is right at your fingertips. Explore our expanding collection of over 300+ polishes, manicure tools, nail art accessories, and customisable starter kits both online and in our Auckland and Brisbane stores. Putting customer experience first, our products are not only easy to apply and remove, but with hundreds of tutorials, a thriving Facebook community, dedicated support, and all the how-to guides you could ever need, there’s no question you’ll nail at-home manicures. Flawless gel nails, made easy.