Alex Howells is an experienced sports marketer and insight analyst currently serving as the Head of Data & Insight at Gemba since 2025. Previously, Alex held similar roles at Turnstile from 2020 to 2025 and as an Insight Account Director at Havas Sports & Entertainment from 2014 to 2017. Alex’s earlier experience includes positions at The Football Association, E.ON, and Sport England, alongside a career break from 2019 to 2020. Alex holds a Bachelor of Arts in Politics from the University of Newcastle-upon-Tyne, along with a Professional Certificate in Management from The Open University and an ESA Diploma from the European Sponsorship Association.
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