Jai Mehta is a seasoned marketing and media professional with extensive experience across various roles in the advertising and brand management sectors. Currently serving as Deputy Brand Manager at Gemini Edibles and Fats India Ltd. (GEF India) since February 2024, Jai previously held the position of Media Controller- Investment Buying at Madison World, managing significant TV media buying initiatives for prominent clients and achieving notable savings and campaign successes. With a solid background in marketing as a Manager at Gokul Agro Resources Ltd., and previous media planning roles at Span Communications and Starcom, Jai has developed a strong expertise in media strategy, negotiations, and product development. Educational qualifications include an MBA in Marketing from GNIMS Institute of Management Studies and a Bachelor’s degree in Commerce from KJ Somaiya College of Arts and Commerce.
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Gemini Edibles and Fats India Ltd. (GEF India)
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Gemini Edibles & Fats India Limited (GEF India), a Hyderabad based company is into the business of manufacturing and marketing of edible oils and fats. GEF India has three port based manufacturing facilities in Andhra Pradesh. GEF India is a subsidiary of Golden Agri-Resources (GAR), one of the world's largest fully integrated, seed to shelf, palm oil-based agribusinesses. GAR owns and manages nearly half a million (500,000) hectares of palm oil plantations, including smallholder farms, across Indonesia. Its downstream refining and specialty product facilities enable it to produce products for the global food, oleochemical, and energy markets. GAR is listed on the Singapore Exchange and has a market capitalisation of US$2.3 billion as at 31 December 2018.