Ashley Smalley

Ashley Smalley has a diverse work experience background in the retail and fashion industry. Ashley started their career as a Fashion Intern for Marc Jacobs in 2003. Ashley then worked as a Shop Manager for Department Stores at Diane von Furstenberg, managing retail sales and engaging with elite celebrity clientele. Later, at Lilly Pulitzer, they held roles as an Associate Ladies Apparel Merchandiser, responsible for sales projections and merchandising, and as a Sales Executive & Showroom Manager, increasing the West Coast specialty presence and securing high fashion accounts.

Following their time at Lilly Pulitzer, Ashley worked as a Senior Sales Executive at Lilly Pulitzer, managing the Mid Atlantic wholesale specialty division and launching the Lilly Pulitzer Sorority capsule collection. Ashley then transitioned to Lululemon Athletica, where they served as a Store Manager, exceeding annual goals and specializing in operational training, brand education, visual merchandising, and marketing.

Ashley's next position was as an Account Executive at Fossil, where they assumed the Northeast territory and achieved a 35% increase in business in their first year. Ashley also refocused specialty distribution, launched Fossil Shop in Shops, and achieved significant growth for on-brand retailers.

Most recently, Ashley has been working as a Northeast Regional Account Manager at Gemline since 2019. Further details about this role are not provided.

Ashley Smalley obtained a Bachelor of Arts degree in Apparel Design from Florida State University between 1999 and 2003. Ashley'sfield of study focused on Apparel Design and Merchandising.