Gen City Labs
Laurel B. is an experienced product and UX designer, currently serving as Lead Product Designer at Gen City Labs, specializing in product design, web development, and UX strategy for Web3 applications. Concurrently, Laurel works as a User Experience Designer at NFHeroes, LLC, focusing on NFT collections and P2E gaming. With a consulting practice since 2017, Laurel has developed AI-enhanced solutions and conducted UX research for various startups. As the founder of BeautyWhim, a mobile app connecting beauty service seekers with professionals, Laurel led design and strategy efforts that addressed market needs. Previous experience includes ownership of Laurel Beauty Lab and project management at OP Contract. Laurel holds a Professional Certificate in Foundations of UX Design and has furthered education at institutions such as the University of Maryland and Stanford Continuing Studies.
Gen City Labs
Welcome to Gen City Labs (GCL), your partner in crafting extraordinary interactive experiences that captivate audiences and drive brand engagement. As a leading creative experience studio, we collaborate with brands and agencies to bring their visions to life across both live and virtual channels. Our team of experts leverage the latest technologies to create showstopping storytelling within interactive pop-ups, activations, tradeshow booths, and more. GCL is the trusted partner of choice for Fortune 500 brands and global agencies. With our proven track record in crafting immersive and interactive programs, we empower brands to achieve their most critical priorities with their target customers, fostering lasting connections and driving business growth. Why choose GCL? • Unparalleled Creativity: Our team of visionary creators pushes boundaries to develop unique and unforgettable experiences that resonate with your target audience. • Technology Pioneers: Stay ahead of the curve with our expertise in cutting-edge technologies such as AR, VR, AI/ML, Blockchain/Web3, and Gesture Control & Motion Capture. • Tailored Solutions: We understand that each brand is unique, which is why we customize our interactive experiences to align perfectly with your brand identity and objectives. • Industry Recognition: Our work has garnered accolades from industry experts and has been featured in prestigious publications, positioning your brand at the forefront of innovation. Get in touch: info@gencitylabs.io