Sander Vermeulen

Sander Vermeulen is a seasoned professional in the field of consulting and business intelligence, currently serving as Principal Consultant at Gen25 since March 2025. Prior to this role, Sander held positions including Salesforce Lead Consultant at Biztory and Senior Marketing Cloud Consultant at FORWARD. Additional experience includes a brief tenure as Datamanager at BMW Group, and as Salesforce Datorama Lead Consultant at Penfield Digital. Sander's extensive career at The Walt Disney Company spanned over two decades, where roles included BI Senior Business Analyst and various senior analyst positions within different departments. Sander's educational background includes a Postgraduate Degree in Digital & Online Marketing from Beeckestijn Business School and a management information systems degree from Nova College, complemented by a PRINCE2 Practitioner certification.