Mayrena Tavarez

Mayrena Tavarez has a diverse work experience spanning various roles and companies. Mayrena started their career as an Administrative Assistant at The Bravo Group in 2002 and later moved up to become an Account Executive and then a Senior Account Executive. In these roles, they managed client work, led creative development, and increased brand awareness.

In 2008, Mayrena joined LinkShare Corporation as an Account Manager, where they built strong relationships with advertisers and affiliates, managed online affiliate marketing campaigns, and strategized to increase brand awareness.

From 2010 to 2013, Mayrena worked as a Senior Affiliate Account Manager at Adscend Media LLC, where they managed a large number of publishers, kept them informed on online trends, and managed projects from conceptualization to completion.

In 2014, Mayrena joined AffiliateManager.com as a Strategic Account Manager in eCommerce. Mayrena later became a Senior Strategic Account Manager and then a Strategy Lead. In these roles, they developed strategies, created templates, provided updates to internal teams, and participated in RFPs and client pitches.

Most recently, Mayrena has been working at Gen3 Marketing as the Director of Affiliate Marketing since 2021.

Overall, Mayrena Tavarez has extensive experience in affiliate marketing, strategic account management, and creative development.

Mayrena Tavarez completed their Bachelor of Business Administration (BBA) degree in Marketing at Baruch College from 1997 to 2002. Mayrena further pursued their education and obtained a Master's in Business Administration (MBA) from the University of Phoenix in 2008 to 2009. Additionally, Mayrena obtained certifications such as the Certified Email Marketing Specialist from DigitalMarketer in March 2019, the Certified Analytics & Data Specialist from DigitalMarketer in November 2018, and the 2022 CJ Ambassador Certification Program from CJ in August 2022.