Ying Zhen 应圳(Jason)

Commercial Manager at Genba Digital

Ying Zhen, also known as Jason, has a diverse work experience across various companies and roles. Ying started their career at the University of Westminster as a Game Artist and 3D Motion Capture Assistant. Ying then joined Epsilon Computers as an IT Technician, providing technical support and advice to customers.

Ying Zhen later worked at Project People as a Talent Acquisition Account Manager, specializing in IT recruitment for leading technology and telecommunications companies. Ying then joined Compost Creative Limited as a Junior 3D Game VFX Artist and Technical Assistant, responsible for 3D VFX development and IT support.

Moving on, Ying Zhen joined Huawei Consumer Business Group as a Game Operation Associate, where they played a crucial role in managing video content and organizing events for popular mobile games. Ying quickly progressed to become a Game Operations Manager-Business Development, generating significant revenue and managing partnerships with key opinion leaders.

Their most recent role is at Genba Digital as a Commercial Manager. In this position, Ying Zhen is responsible for managing relationships with game publishers and e-tailers worldwide, overseeing promotions and campaigns, and analyzing data and KPI tracking.

Throughout their career, Ying Zhen has demonstrated a strong skill set in areas such as relationship management, campaign design, data analysis, and revenue generation.

Ying Zhen (Jason) attended Westminster Academy from 2008 to 2011, where they completed their International Baccalaureate. During this time, they studied subjects such as Chinese, Film, ITGS, ESS, Maths, and English. Later, from 2014 to 2017, Ying Zhen pursued a Bachelor's degree in Computer Games Development at the University of Westminster.

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