GENCFO Community
Sarah Benstead is a seasoned marketing professional with extensive experience in product marketing and campaign management. Currently serving as Campaign Manager/Senior Marketing Manager at GENCFO Community since May 2025, Sarah specializes in crafting engaging narratives and defining go-to-market strategies. Previously, Sarah held various roles at Breathe from June 2018 to May 2025, including Product Marketing Specialist, where responsibilities encompassed competitor analysis, sales enablement, and customer persona development. Earlier positions include Marketing Support Executive at Leaders Ltd and Customer Care Advisor at Park Cameras Ltd. Sarah holds a Bachelor of Arts degree in Photography from the University of Portsmouth.
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GENCFO Community
GENCFO is a community for forward thinking accounting and finance professionals in business. From CFOs and FCs to Data Analysts to Automation Managers, we are future ready! We are proud of our large base of global members, who connect with each other both virtually and in person to drive transformation and progress in our profession. We are the world’s largest community of its kind but we manage the noise and focus on connections. Our mission is to propel the industry and its leaders into the future, using automation, analytics, agility and more. We offer memberships, live events, virtual Summits and celebrate at the Digital Finance Function Awards which are now on their third year. Get in touch with any member of our team to find out more.