Ayush Jhawar

Ayush Jhawar is an experienced entrepreneur and business leader, currently serving as the Founder and CEO of Genefied Brand Protection Solutions since July 2017. Under Ayush's leadership, Genefied has established itself as a comprehensive provider of traceability, anti-counterfeiting, product loyalty, and digital warranty services, focusing on enhancing supply chain transparency for various brands. Previously, Ayush was the CEO of Web Shuttle Pvt Ltd from September 2013 to May 2018, where responsibilities included advising the board on technology trends and coordinating the delivery of web services. Ayush holds a BSc in International Business, Computer and Information Sciences from Lancaster University and completed schooling at BK Birla Centre for Education in Pune.