Greg Bayer is an accomplished management professional with extensive experience in product management and digital transformation consulting. As Managing Director at Silver Ridge Advisors since March 2023, Bayer leads the consulting practice for Fortune 500 and mid-sized companies across various industries. In addition, Bayer serves as Lead Instructor for Product Management at General Assembly, achieving a 100% student passing rate. Previous roles include Head of Product Operations at Thomson Reuters, where Bayer established the Product Operations function, and SVP Product at Nielsen, responsible for the Nielsen Marketing Cloud's expansion. Bayer has also provided executive consulting services to notable clients and held leadership positions at Annalect, Adknowledge, Epic Advertising, Sony Corporation, and LinkShare Corporation. Bayer holds a B.A. in English from Princeton University.
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