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Nina Shapiro

Lead Instructor | Digital Marketing at General Assembly

Nina Shapiro is a seasoned digital marketing professional with extensive experience in paid media and digital strategies. Currently serving as a Founding Member and Head of Paid Media & Digital Marketing Strategy at Double Major LLC since January 2021, Nina also operates as a Digital Marketing Consultant for Nina Jay Creative Consulting, working with small businesses, institutions, startups, and non-profits. As a Lead Instructor at General Assembly since April 2019, Nina teaches various digital marketing courses and workshops. Past roles include Digital Marketing Consultant for Sharon Lee Thony Consulting and Whitney Museum of American Art, and Chief Social Officer for Bridge Figures, where Nina developed strategies to enhance social media engagement. Previous experience at Polaroid spanned multiple roles, culminating as Social Media Manager, where Nina significantly grew the brand's Instagram following. Nina's educational background includes a Bachelor of Arts degree, Magna Cum Laude, in Sociology and Anthropology from Carleton College.

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General Assembly

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General Assembly is a private, for-profit education organization founded by CEO Jake Schwartz, Adam Pritzker, Matthew Brimer, and Brad Hargreaves in early 2011.


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