General Entertainment Authority - GEA
Ahmed Arafah has extensive experience in marketing and brand management, currently serving as Vice President of Marketing Communication at the General Entertainment Authority since May 2018, after holding the position of Senior Marketing Director. Prior to this role, Ahmed worked at The Coca-Cola Company from October 2013 to April 2018 as Marketing Manager, leading initiatives for next-generation beverages and innovation in the Middle East. Earlier career experiences include serving as Brand Manager at Unilever, managing marketing strategies for various product lines, and developing market share and product awareness for food ranges. Ahmed started with Afia International, where roles included Assistant Brand Manager and Research Manager, and holds a Bachelor's degree in Computer Engineering from Jamiat Al-Malik Abdulaziz.
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General Entertainment Authority - GEA
GEA is one of the initiatives emanating from the Kingdom’s vision of 2030, which was established by a supreme order on the 30th of Rajab, 1437H corresponding to the 7th of May 2016, to organize and develop the entertainment sector and support its infrastructure in the Kingdom, in cooperation with various governmental sectors and private entities, in accordance with its strategy aimed at improving the quality of life in our beloved Kingdom. GEA will draw the profile of this sector, define its vision, and meet the aspirations of the community members, considering the values, customs, and traditions of the Saudi society. This sector plays a pivotal role in providing inclusive entertainment options that suit all segments of the society and positively support the national economy by providing job opportunities, raising the level of investment, enriching national content, and strengthening the community system, thus achieving the vision of the sector by enriching life and drawing joy around the Kingdom.