General Entertainment Authority - GEA
Shahad Alkhenizan is an experienced event and operations manager currently working at the General Entertainment Authority (GEA) since May 2019, where roles have included Event Manager, Event Management Lead, Event Senior Specialist, and Operations Management Senior Specialist. Prior to GEA, Shahad held various positions at UBRAND from January 2015 to May 2019, including Senior Traffic Manager, where responsibilities involved managing projects and scheduling meetings, and Social Media Manager and Specialist, focusing on brand awareness, content strategy, and crisis management. Shahad's educational background includes a degree from Al-Imam Muhammad Ibn Saud Islamic University, completed between 2010 and 2014.
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General Entertainment Authority - GEA
GEA is one of the initiatives emanating from the Kingdom’s vision of 2030, which was established by a supreme order on the 30th of Rajab, 1437H corresponding to the 7th of May 2016, to organize and develop the entertainment sector and support its infrastructure in the Kingdom, in cooperation with various governmental sectors and private entities, in accordance with its strategy aimed at improving the quality of life in our beloved Kingdom. GEA will draw the profile of this sector, define its vision, and meet the aspirations of the community members, considering the values, customs, and traditions of the Saudi society. This sector plays a pivotal role in providing inclusive entertainment options that suit all segments of the society and positively support the national economy by providing job opportunities, raising the level of investment, enriching national content, and strengthening the community system, thus achieving the vision of the sector by enriching life and drawing joy around the Kingdom.