Jasmine oversees a portfolio of 16 multi-branded hotels with General Hotels Corporation and plays a crucial role in generating and optimizing revenue. She works directly with General Managers, Directors of Sales and Revenue Managers to implement strategies that will maximize RevPAR and profitability for each hotel and their owners. Jasmine began her hospitality career in 1997 and has 20+ years of hospitality sales experience. She has held various sales positions on her way to Regional Director of Sales to include Catering Sales Manager, Executive Meetings Manager, Sales Manager, Director of Sales and Area Director of Sales. Jasmine joined GHC in 2018 as an Area Director of Sales and during that time she played a primary role in opening the brand new TownePlace Suites by Marriott Edwardsville that achieved success within the first 3 months of opening. Jasmine was promoted to Regional Director of Sales with GHC in 2020. She is a certified Director of Sales with Hilton, Marriott, IHG and Choice and has a background in full-service, select-service, extended-stay and pre-opening hotels. Jasmine studied at Southern Illinois University Edwardsville and received her BS degree from Ellis University.
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