Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.

Apparel & Fashion

Business Development

Creative Agency

Retail

GENERAL IDEA.

GENERAL IDEA.'s headquarters in New York, United States

Ian Schatzberg

Ken Tokunaga

Nathan Whitton

Lauren Heap

Fred Paginton

Karen Fielding

The Creative Team at GENERAL IDEA, consisting of art directors, creative directors, and experience designers, collaborates to develop and execute innovative brand concepts. They craft compelling visual narratives and design experiences that resonate with global audiences, driving the launch and growth of fashion and lifestyle brands.

Creative Team

The Account Management team at General Idea oversees client relationships, ensuring their needs are met while aligning with the company's creative and business objectives. This team manages client communications, project timelines, and coordinates across departments to deliver successful brand launches and campaigns.

Account Management

The Leadership Team at GENERAL IDEA, composed of the CEO and Co-Founder, Chief Financial Officer, Chief Strategy Officer, and Managing Partner, drives the company's vision and strategic direction. They oversee key initiatives, financial planning, and partnership development to ensure successful brand launches and scaling within the global market.

Leadership Team

This department provides expert advice and strategic insights to enhance organizational performance.

GENERAL IDEA.

Org chart

Teams

Creative Team

Account Management

Leadership Team

Consulting Services

Offices

GENERAL IDEA.

Org chart

Teams

Creative Team

Account Management

Leadership Team

Consulting Services

Offices

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