Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.

Apparel & Fashion

Business Development

Creative Agency

Retail

GENERAL IDEA.

Ian Schatzberg

Tanner Graham

Karen Fielding

Lauren Heap

The Creative Team at GENERAL IDEA, consisting of art directors, creative directors, and experience designers, collaborates to develop and execute innovative brand concepts. They craft compelling visual narratives and design experiences that resonate with global audiences, driving the launch and growth of fashion and lifestyle brands.

Creative Team

Account Management

Leadership Team

Creative Team

About

Team members

Other teams at GENERAL IDEA.

Account Management

Leadership Team