Alexandra Case

Senior Brand Manager - Bars Innovation & Kid Grain at General Mills

Alexandra Case is a seasoned marketing professional with extensive experience in brand management and innovation in the food industry. Currently serving as a Senior Brand Manager at General Mills since August 2017, Alexandra has played a key role in the development and launch of the Ratio brand, focusing on natural and organic products. Previous positions include Marketing Manager at 301 INC, Senior Associate Brand Manager for Larabar, and Associate Marketing Manager for Old El Paso. Additionally, Alexandra contributes as an Angel Investor and Board Observer for emerging brands. With an MBA in Marketing Operations from The Wharton School and a BA in History and Art History from the University of Virginia, Alexandra combines a strong academic background with a robust professional portfolio that includes strategic communications and crisis management experience from Ruder Finn.

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General Mills

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General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more.


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