Aser Maghrabi

Aser Maghrabi is an experienced sales and business development professional with a diverse background in trade marketing and retail sales across multiple companies. Currently serving as Sales / Business Development Lead at General Mills since January 2022, Aser previously held significant roles at Reckitt, including Head of Retail and Corporate Sales and National Trade Marketing Manager. Experience at MenaBev as Trade Marketing Manager for Saudi Arabia and National Trade Marketing Manager for Yemen further underscores Aser's expertise in marketing strategies. Earlier career highlights include serving as Trade Marketing Channel Manager at Al Ahram Beverages Company and LAMP (HORECA) Manager at Philip Morris International, demonstrating a strong foundation in trade marketing and business operations.