Daniel Arnell

Head of Category Development (UK)

Daniel Arnell is a seasoned Category, Shopper, and Commercial Growth Leader with extensive experience in the FMCG sector, having worked with renowned companies such as Unilever and Beiersdorf. Currently, Daniel leads category growth for the Ice Cream division at General Mills in the UK on a fixed-term contract after a significant tenure in Bangkok with Beiersdorf. Daniel has a proven track record of driving commercial success across developed and emerging markets while managing cross-functional teams and implementing insight-led strategies. With a Bachelor of Science in Hotel & Catering Management from the University of Surrey, Daniel also has a passion for lifelong learning and connecting with other professionals.

Location

Bourton-On-The-Water, United Kingdom

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