Graciela Sanchez

Graciela Sanchez is a seasoned marketing professional with extensive experience at General Mills since July 2013, currently serving as a Customer Marketing Associate Manager for Morning Foods at Target, where Graciela leads the Omnichannel shopper marketing and eCommerce strategy. Graciela's previous roles at General Mills include Senior Associate Brand Manager for Reese's & Kid Variety in North America, and roles focused on Hispanic growth strategies for cereal brands and regional marketing for the Caribbean and South America, contributing to significant brand development and sales growth. Prior to General Mills, Graciela held various marketing positions at Unilever, where responsibilities included developing brand strategies for personal care and food products, and gained foundational experience through internships at 3M Health Care and GE Appliances. Graciela holds a Bachelor of Business Administration in Marketing from the University of Puerto Rico and a certification in Foods, Nutrition, and Wellness Studies from Cornell University.