Lisa Balzo

Lisa Balzo currently serves as the Head of Entertainment Partnerships and Licensing at General Mills, where responsibilities include developing and executing innovative partnerships and licensing opportunities across various entertainment sectors for the company's brands. Prior to this role, Balzo was the Brand Partnerships and Licensing Manager at General Mills, leading a team focused on managing licensing and partnership collaborations, including high-profile projects like Lucky Charms x Marvel’s Loki and Reese’s Puffs x Lil Yachty. Earlier experience includes serving as Brand Partnerships and Licensing Associate Manager - Entertainment at General Mills, as well as roles at Shinebox and Allied Integrated Marketing, where Balzo managed publicity and partnerships for major film studios and events. Balzo holds a Bachelor's degree in Journalism and Mass Communications from the University of Minnesota.