Mathilde Frey

Mathilde Frey is an experienced marketing professional currently serving as Senior Brand Manager for Häagen-Dazs Shops at General Mills since July 2025. Previously, Mathilde held the position of Brand Manager at Vital Proteins, overseeing extensive marketing strategies, including national campaigns and influencer partnerships. Mathilde's career includes roles such as Product Manager for Consumer Care at Nestlé Health Science France and Assistant Product Manager at Danone, where responsibilities encompassed product development, campaign management, and market analysis. Mathilde's expertise also includes strategic marketing and communication from earlier positions at various companies, culminating in a comprehensive background in brand management and product marketing. Education includes a Master’s degree in Strategic Marketing & Business Development from SKEMA Business School.