Peter Pitcher has accumulated extensive experience in various technical and marketing roles, primarily within the United Kingdom. Starting as a Prep Technician and later a Field Service Engineer at Maypace Systems Ltd, Peter then transitioned to General Mills, where roles included Editorial Director (Marketing Capabilities) and AI/Martech Capabilities Lead. Additional positions held include Senior Technical Analyst, Digital Product Manager, and GenAI Marketing Strategist. Prior experience includes IT support roles at Ariba and ROCC Computers. Peter's educational background includes a GNVQ from Colchester Institute and a certification from Squared Online.
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