Ricardo Fernandez

Ricardo Fernandez serves as the Segment President for International at General Mills, overseeing global operations and strategy since August 2016. Previously, Ricardo held positions including President of the U.S. Morning Foods Operating Unit and President for the Latin America Region, managing significant business growth and leading over 5,000 employees. Prior to these roles, Ricardo was the Global Vice President of Marketing at Cereal Partners Worldwide, and held various leadership positions within General Mills, including Vice President of Marketing for the Frozen Division and Managing Director for Brazil. Ricardo's career began at AT&T Universal Card as a Business Development Manager. Educational qualifications include an MBA from the University of Michigan and a BSBA in Finance and Economics from the University of Florida.