Tony Burke

Tony Burke has significant experience in marketing and brand management, primarily at General Mills from May 2017 to April 2025, holding positions such as Associate Manager for Creative & Social Media and Senior Brand Experience Planner for brands like Totino’s and Betty Crocker. Achievements include leading Betty Crocker’s dry baking business to its first year of share growth in over a decade and overseeing a $5 million marketing budget for the brand's centennial campaign. Prior experience includes a Marketing Communications Internship at Cheerios, where analytical skills were applied to enhance web navigation and brand awareness, as well as a Leadership & Operations Internship at Meijer focused on market analysis. Early career experience included customer service roles at Gander Mountain, where sales and safety metrics were effectively managed.