Yinxuan

Yinxuan (Ian) Ma is a seasoned professional with extensive experience in consumer and market insights across various industries. Currently serving as a Consumer & Market Insights Manager at General Mills, responsibilities include overseeing brand performance and executing strategic research for product innovation. Previous roles include Strategic Planner at Xiaohongshu, where business strategies were developed through consumer insights, and Consumer and Shopper Insights Manager at The Coca-Cola Company, focusing on consumer experience and market growth strategies. Yinxuan has also held positions at BeiGene, AlphaSights, Twitch, SmartBridge Health, HSBC, and Northwestern University, contributing to product launches, marketing strategies, and insights research. Yinxuan holds a Master’s degree in Integrated Marketing from Northwestern University and a Bachelor’s degree in Business Administration from Northeastern University.