Aaron Shaffer

Aaron Shaffer serves as the Executive Director of Analytics Innovation at General Motors since December 2022, leading a diverse team focused on data-driven initiatives across various sectors including digital customer services and energy. Prior to this role, Aaron held several executive positions at prominent companies, including Global Vice President of Applied Analytics at VF Corporation and multiple vice presidencies at Starbucks, where significant advancements in analytics strategy and consumer insights were achieved. Aaron's career also includes impactful roles at Nike, Farmers Insurance, and AIG, culminating in a robust expertise in data analytics, decision intelligence, and digital marketing, supported by a Master's degree in Business Administration from Eastern University.