BK

Beth Kennedy

Manager, Marketing Operations Channel Activation at General Motors

Beth Kennedy is a seasoned marketing professional with extensive experience in channel activation and account management. Since October 2016, Beth has been serving as Manager of Marketing Operations Channel Activation at General Motors, following a role as Marketing Operations Assistant Manager. Prior to joining General Motors, Beth held the position of Senior Account Manager at Acxiom from January 2011 to October 2016 and worked as an Account Manager at Epsilon from October 2007 to January 2011. Earlier career highlights include positions at Edge Creative Group and Tapco International, along with marketing roles at Electronic Data Systems. Beth holds a Bachelor of Arts degree in Marketing from Michigan State University, awarded in 1995.

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