Katharine Babic

Katharine Babic is an accomplished marketing professional with extensive experience across various roles and industries. Currently serving as the Test and Learn Program Strategy Lead for Marketing Applied Science at General Motors since December 2024, Babic previously held the position of Director of Marketing at MobilityWorks, where successful leadership in multichannel marketing strategies led to significant sales growth and record-setting initiatives. Babic's expertise encompasses campaign management, digital content development, and social media strategy, demonstrated through successful execution of numerous national promotions and marketing campaigns. Earlier career roles include positions at Kichler Lighting, PPG Industries, Eaton, and MAGNET, contributing to marketing communications and event management. Babic holds a Bachelor's degree in Marketing, Public Relations, and Management from Baldwin Wallace University.