Sofia Shcherbakova

Sofia Shcherbakova is a Business Operations Analyst for Certified Service at General Motors since January 2025 and serves as the Vice-Lead of Partnerships for Google Developer Student Clubs at the University of Toronto Scarborough, starting in October 2024. Additionally, Sofia is a Research Assistant at the University of Toronto Scarborough, focusing on Marketing, Consumer Behavior, Brand Anthropomorphism, and Brand Gender. Previously, Sofia held the position of Director of Corporate Relations at ACE UTSC from April 2024 to May 2025 and served as Vice President of Strategic Performance at the Management Strategy Council from September to December 2024. Currently pursuing a Bachelor of Business Administration with a focus on Management co-op at the University of Toronto, Sofia holds a Bilingual Diploma of the International Baccalaureate awarded in 2023.