Stu Pierce

Stu Pierce has an extensive career in automotive marketing and management, spanning over four decades at General Motors and its joint ventures. Since 2006, Pierce has served as a Senior Marketing Manager for GMC Trucks and Full-Size SUVs, overseeing marketing strategies for key models including the GMC Sierra and Yukon. Prior roles include Cadillac Brand Director in China, where Pierce launched the brand, and various director positions in sales, marketing, and advertising across several GM divisions, including Saturn, Chevrolet, and Buick. Educational qualifications include an MBA in Economics from the University of Detroit Mercy and a Bachelor's in Industrial Administration with a focus on Automotive Marketing from Kettering University.