Tom Folger

Tom Folger is an experienced professional in the automotive industry, currently serving as the Associate Director of Global Consumer and Portfolio Insight at General Motors since July 2014. With a strong background in marketing and analytics, Tom has held various roles including Associate Director of Global Advertising Research and Brand Insights, and has been involved in advanced portfolio strategy. Prior to their current position, Tom worked at Cadillac as the Global Product Planning Director and held several leadership roles at Chevrolet and Saturn, focusing on product planning, advertising strategy, and customer retention. Their career began with market research roles at General Motors in Brazil and as a marketing consultant. Tom holds an MBA in Marketing from Michigan State University and a Bachelor of Science in Marketing from Oakland University.