Irene Moreno Fernández

Community Manager at General Optica

Irene Moreno Fernández is a skilled marketing professional with experience in community management and social media strategy. Currently serving as a Community Manager at General Optica since January 2022, Irene is responsible for managing digital platforms and content scheduling. Previously, as Social Media Manager at GrinGrin Foods, Irene successfully built a community of over 10,600 members in one year through strategic planning and empathetic community management. Irene's early career includes roles as a Community Manager Assistant at GMEDIA, where support was provided in social media planning, and a Receptionist at Randstad, facilitating excellent client and candidate interactions. Additionally, Irene gained creative experience as a YouTuber, amassing 35,000 subscribers in under three years. Irene holds a degree in Marketing and Digital Communication from EAE Business School and continues professional development through courses in YouTube and Meta Ads.

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